Jan Eklöf
Irina Selivanova
26/10/09

 

EPSI Rating –Telecom trends

 

The mobility sector has been measured in the Nordic countries since year 1999 in annual studies. The coverage has successively been increased to more and more European nations, and in 2009 another central and EurAsian countries have been added. In addition, we now also cover data-communication (broadband) in most of the countries. In the following, the first benchmark results for 2009 are reported.

 

Mobile Telecommunications, Private Consumer segment


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In the diagram below, the private consumers in the respective country give the scores of their mobile phone provider.

  • Latvia reported the highest relative satisfaction among covered countries by EPSI European ICT-study;
  • Norway consumers give the lowest average scores.
  • The gap between countries in satisfaction is decreasing;
  • Long-term positive trend of satisfaction with mobile telecom for observed countries during the last six years should be noted;
  • The reaction towards financial turmoil differs from country to country: it did NOT affect satisfaction of mobile telecom subscriber, living in Denmark Finland, Norway and Sweden and, otherwise, did affect clients, living in Estonia, Latvia, Lithuania and Check Republic.
  • Georgia demonstrates highest satisfaction among three Eastern countries with 84.8 score. Azerbaijan is at the second place.

 

The satisfaction between companies in the same country varies quite significantly. It is noted that during the last year a number of changes in position have occurred.

 


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Mobile Telecommunications Corporate Market

The coverage of also corporate Markets for mobile telecoms has successively been increased. The results for 2008compared with previous year are illustrated in the diagram below.

 


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Broadband supply in the region

The satisfaction with the broadband/data-communication provider (among final consumers) is on average lower in the Nordic countries, than for mobile phones.

 


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In addition to these 3 segments studied in all countries, also Fixed phone Telecommunications (landlines) markets and broadband supply to corporate customers (as well as mobile Internet and digital-TV) are covered in a few countries. Information is also collected for cellular phone providers in all markets studied.

 

 

The four main North European/Nordic telecom provider TDC, Telenor, Tele2 and TeliaSonera with their respective brands in different markets have been studied over the last few years, Among these Pan-Nordic/International Telecom companies, TeliaSonera performs best also in 2009, followed by Tele 2, TDC and Telenor. However, all the others have improved significantly in many markets. It is worth noting that none of the main providers is the customer favourite in every country and segment.

For more details about results for any specific country you may look at the respective national press release. You can also directly contact the reference person in this EPSI entity. See the links from our group web-site: www.epsi-rating.com. 

 

 

EPSI Rating
For more information and analysis material of overall results, contact:
Jan Eklöf, phone: +46-70-6964185, E-mail: jan.eklof@epsi-rating.com